WeChat Brand Protection, 25th May, Shanghai

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CBBC invites you to a presentation from WeChat’s Brand Protection team on how to improve intellectual property (IP) protection on social media.

微信品牌维权团队邀您参加其知识产权保护合作伙伴-英中贸易协会主办的公开主题演讲

 

CBBC, IPCC and Tencent signed a strategic cooperation agreement in 2016 in order to promote IP protection among Chinese internet companies and social media. The agreement has been awarded on the Top-Ten Items of 2016 list by Shenzhen’s IPO. See more at this link.

CBBC has already been working with Tencent to support UK rights owners on WeChat, including a special pilot project on well-known trademark holders.

CBBC and WeChat would like to take this opportunity to encourage more UK companies to understand and join their BPP mechanism to enable enhanced IP protection.

为进一步推动中国互联网和社交媒体对知识产权的保护,英中贸易协会(CBBC)、在华国际出版商版权保护联盟(IPCC)与腾讯微信品牌维权平台在2016年签订战略合作协议。

这一协议的签订也被主管部门深圳知识产权局评选为深圳知识产权2016年度十大事件之一,详见此处

通过双方合作,CBBC已通过微信为英国在华驰名商标持有人提供有力的知识产权保护。

CBBC与微信希望通过本次活动,让更多英国公司了解微信知识产权保护机制,积极加入微信品牌维权平台,并将致力于打造一个良好的知识产权保护环境。

 

Agenda:

  • Intro to IP Protection on WeChat
  • Joining the Brand Protection Platform (BPP)
  • Rules for IP Infringements
  • How to Submit Notifications

 

10:00am – Registration

10:15am – CBBC IP Programme Intro

10:30am – WeChat Brand Protection

11:15am – Brand Owner Sharing

11:30am - Q&A

12:00pm – Finish

 

      主题:

  • 微信知识产权保护现状简介
  • 微信品牌维权平台介绍
  • 如何接入微信品牌维权平台
  • 微信侵权投诉相关规定

 

 

上午10:00 – 签到 
上午10:15 – CBBC, Mick Ryan
上午10:30 – 微信品牌维权平台团队
上午11:15 – 品牌方分享
上午11:30 – 微信问答环节
中午12:00 – 结束

 

 

Format:        Presentations and Q&A

Open to: All CBBC members

To apply by email: Hannah.Rea@cbbc.org.cn

形式: 讲座 & 问答 (全中文)
免费邀请: CBBC会员 
报名邮箱: Hannah.Rea@cbbc.org.cn

 

       Speakers 主讲嘉宾:

 

Maurice He is WeChat Brand Protection Platform (BPP) specialist, and senior legal counsel. He is responsible for IP registrations and rulemaking on the WeChat BPP. Maurice graduated from Zhongnan University of Economics and Law. 

贺嘉禾是微信品牌维权平台专家、微信高级法律顾问,负责微信品牌维权平台接入、规则制定等工作。毕业于中南财经政法大学,在2015年加入腾讯前,曾担任跨国通讯设备公司西欧片区的法务经理。

 

 

Ted Wu is also a BBP specialist at WeChat, as well as senior legal counsel. He is responsible for BPP backend optimization as well as the platform’s rulemaking. Ted graduated from the School of Law at Sun Yat-sen University.

吴焕斌是微信品牌维权平台专家、微信高级法律顾问,毕业于中山大学法学院,拥有9年特大型通信行业的法务工作经验。在2016年加入腾讯,目前负责微信品牌维权平台后台优化、规则制定等工作。

 

 

May 25th, 2017 10:00 AM   to   12:00 AM
China