Retailing to China through your .com, London, 26 April 2018

E-commerce to China has been booming, and market share has lied predominantly with third party platforms like TMall, JD and VIP.com. It has been estimated that 90% of all e-commerce transactions in China go through third party e-marketplaces and e-tailers.

As e-commerce grows and Chinese consumers become more familiar with shopping on overseas sites, some brands are seeing a marked increase in traffic from China on their .com sites. But how do you make sure you are providing visitors to your site with a seamless experience? How do you even get them onto your site in the first place? Do you understand who your consumer is, and how they consume? What systems do you have in place for fulfilling orders and customer service?

This seminar will answer some of these questions, and provide strategies to approach some of the most challenging aspects of cross-border e-commerce in China through your own site.

Agenda (subject to changes):
0900 Registration and tea/coffee
0930: Welcome and introduction - Jack Porteous, CBBC Retail Lead
09:45 Getting round The Great Firewall of China: An intro to ICP Licences, Hosting, and website structuring 
10:30 Baidu SEO and SEM - Ada Luo, PPC Senior Manager, Croud
11:15 Break
11:30 Digital Payments - Alipay, WePay, Unionpay 
12:15 Logistics - getting your product through customs, and to your customer 
13:00 Q&A, networking and lunch

Event venue:
China-Britain Business Council
3rd Floor, Portland House
Bressenden Place
London
SW1E 5BH