China is often perceived as being a “difficult” market for a variety of reasons, with a different cultural approach often cited as one of the main areas of concern. Though difficult approaches exist, concentrating on the differences can make China appear unduly complex or superior.

The purpose of CBBC’s Chinese Business Culture Training is to provide trainees with an awareness of China and Chinese business culture, how these are often similar to our own, but where there are differences how to spot them and manage them appropriately. Trainees will learn about practical skills that can make business interactions with China more successful.

CBBC’s mix of UK and Chinese staff also make it well placed to identify and communicate cultural differences and pass on practical observations, strategies and straight forward tips.

This half-day training session will provide attendees with:

• An increased understanding about China and the mind set of Chinese people
• An increased understanding of Chinese culture and its influence on doing business
• An increased confidence and effectiveness in communicating and maintaining relationships with Chinese partners