With 700 million internet users and over 300 million online shoppers, there has never been a better time to reach Chinese shoppers and businesses via online channels. Online shopping grew by 49% between 2014 and 2015 and is expected to increase by an additional 30% this year. E-Commerce now accounts for approximately 20% of all retail sales and is projected to grow to 30% by 2020. The emergence of online marketplaces, such as Tmall, Taobao, JD.com, have served to provide Chinese consumers across the country with greater convenience and diversity of choice shopping online than ever before.
Barclays and Royal Mail will host this seminar to explore opportunities selling online in China. Join this event to understand more about selling directly to Chinese consumers via Royal Mail’s TMall store, and to better understand the practical challenges of marketing to Chinese consumers. This event is particularly suited to SMEs looking to sell into China for the first time.
The agenda will include:
09:30 – 10:00 Registration, breakfast refreshments and networking
10:00 – 10:05 Welcome and introduction - Lorna Beston, Senior International Channel Manager, North East UK, Barclays
10:05 – 10:25 General overview on doing business in China covering ecommerce channels - Hailing Yu, China Business Advisor, CBBC
10:25 – 10:40 An overview of the Royal Mail Store on Tmall Global - Jasmine Chambers, Director of eCommerce - China, Royal Mail
10:40 – 11:10 A practical how-to guide on reaching Chinese e-shoppers through Royal Mail Tmall Store - Avenue 51
Challenges and opportunities of the Chinese Market, Paul Thorning, CEO, Crystec Ltd and Director, Open Innovation, University of Bradford
11:10 – 11:25 How DIT can help local companies to do business in China – Alastair Gardner, International Trade Adviser, Department for International Trade
11:25 – 11:40 Questions and discussions
11:40 – 12:00 Close and networking
York Science Park
Innovation Way
Heslington
York, YO10 5DG
United Kingdom