China is often perceived as being a “difficult” market for a variety of reasons, but cultural differences are often cited as one of the main areas of concern.

The purpose of CBBC’s Chinese Business Culture Training is to provide trainees with an awareness of China and Chinese business culture and an insight into how misunderstandings can arise (and be overcome) during business interactions with Chinese people. Trainees will also learn about practical skills that can make business interactions with China more successful.

CBBC’s mix of UK and Chinese staff also make it well placed to identify and communicate cultural differences and pass on practical observations, strategies and straight forward tips.

This half-day training session, hosted by Nottinghamshire County Council and supported by the Department for International Trade (DIT), will provide attendees with:

• An increased understanding about China and the mind set of Chinese people
• An increased understanding of Chinese culture and its influence on doing business
• An increased confidence and effectiveness in communicating and maintaining relationships with Chinese partners
• This session is aimed particularly at those companies on the verge of exporting to China for the first time or those looking to increase their China business. 

Agenda
08.30 - 09:00   Registration
09:00 – 12.00  Masterclass
12.00  - 13:00  Lunch