With 700 million internet users and over 300 million online shoppers, there has never been a better time to reach Chinese shoppers and businesses via online channels. Online shopping grew by 49% between 2014 and 2015 and is expected to increase by an additional 30% this year. E-Commerce now accounts for approximately 20% of all retail sales and is projected to grow to 30% by 2020. The emergence of online marketplaces, such as Tmall, Taobao, JD.com, have served to provide Chinese consumers across the country with greater convenience and diversity of choice shopping online than ever before.
The digital landscape in China looks very different from the West, so understanding the market environment is the first step any company needs to take before entering the market. Likewise, there are a variety of practical challenges facing businesses trying to sell online in China (whether B2C or B2B), such as import rules and regulations, platform set-up costs, logistics issues, payment methods, IP protection and so on.
Attend this China Digital Workshop to learn more about how to sell online to Chinese consumers and businesses.
Hylink, China’s largest independent digital marketing agency, will share an overview of the Chinese digital landscape highlighting the key social, digital platforms and apps used by brands in the West to reach Chinese audiences. Hylink will also provide an overview of trends affecting how Chinese consumers engage with western brands and what future opportunities exist for western brands to capitalise their digital marketing in China.
This event will be held at:
Hylink London office, The Shard, 25th Floor, London SE1 9SG