Chinese consumers’ demand for health foods– driven by factors like population ageing, limited availability of primary healthcare, increased disposable incomes and concerns about food safety and environmental pollution – has been well publicised in recent years. The boom in e-commerce and direct sales (personal shopper or ‘daigou’) channels for health foods have also attracted widespread interest.
According to a 2016 study by the Hong Kong Trade Development Council (HKTDC), China’s health foods market is worth more than US$144.2 billion. As of June 2016, the China Food and Drug Administration (CFDA) had approved a total of 16,573 health food products, of which 15,822 were domestic and only 751 were imported.
As numbers above suggest the market opportunity for UK companies is vast but a sound understanding of the business environment and regulatory framework for health foods is prerequisite for a successful entry and expansion into the market.
Join CBBC and CCIC London for a rare opportunity to explore the trends in this booming sector and learn about health food compliance from visiting food supervision experts from AQSIQ.
9.30 – Arrival and registration
10.00 – Welcome and introduction - Antoaneta Becker, Director Food and Drink, CBBC
10.10 – Overview of the health foods market in China – Antoaneta Becker
10.30 – Regulations and Chinese GB standards applied during the import of health foods – Mr Ye Jing, Deputy Division Chief, Division for Food Inspection Supervision at Shenzhen Exit-Entry Inspection and Quarantine Bureau
11.00 – Practice of CIQ port inspection for Health foods and Non-compliance Case Study – Mr Qu Leiming, Section Chief, Division for Food Inspection Supervision at Shenzhen Exit-Entry Inspection and Quarantine Bureau
11.30 – Labeling and traceability services – Ariel Liang, CCIC London
11.45 – Cross-border e-commerce opportunities for the health food and supplement sector – Meet the Buyer – Brand Avenue, Stephanie Gordon, Head of Business Development
12.00 – Q/A
12.30 – Refreshments and networking
13.00 – End
China-Britain Business Council
3rd Floor, Portland House