EU SME Workshop: Servicing Chinese Outbound Investment, London, 18 January 2018

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CBBC and the EU SME Centre will host a workshop to provide an insight into how to best service Chinese Outbound Investment.

Who should attend?
SMEs and service providers looking to work with Chinese investors

Delegates will:

  • Gain an understanding of Chinese Outward Foreign Direct Investments (OFDI) in Europe and its new development to seize business opportunities
  • Gain an understanding of different types of Chinese investors in order to create partnerships
  • Learn how to develop strategic options to link up with Chinese GVC

The objectives of this workshop are:

  • Helping European companies execute capitalization strategies through Chinese investors
  • In-depth understanding of the governance structure and decision-making in Chinese companies (SOEs vs. private enterprises)
  • Developing strategic capabilities to seize business opportunities along Chinese GVCs

About the speakers

Dr. Haiyan ZHANG, EU SME Centre Expert
Dr. Haiyan ZHANG is Associate Professor at NEOMA Business School, research fellow at College of  Europe and Director of the NEOMA Confucius Institute for Business-Rouen. He is the EU SME Centre expert for Overseas Foreign Direct Investments from China towards the EU. He holds a MA and a PhD in Public Administration and Management from the University of Antwerp. His research interests include International Business Activities of Chinese and Overseas Chinese Owned Enterprises, Management Issues of International Joint Ventures in Transition Economies, High-Tech Industrial Agglomeration in China, Chinese Outward FDI in Europe, EU-China FDI Relations, etc.
He has published in journals such as the Management International Review and has contributed to books on Foreign Direct Investment in China and the internationalisation of Chinese Multinational Enterprises. He has consulted for trade associations, government institutions and multinational companies on various topics, such as US direct investment in Belgium, strategic management of bilateral cooperation with Chinese local authorities, merger and acquisition in China, etc. He has often participated in high level debates about EU-China investment relationship at EU institutions and think tank organisations. He has been also interviewed by a large number of Chinese, Belgian and international newspapers and Radio and TV channels, such as People’s China, Trends, New York Times, China Radio International, Euro News, European Parliament TV, etc.

Mark Hedley

Mark Hedley, Director - ICT Sector, China-Britain Business Council
Mark Hedley is Sector Director for ICT and China Business Adviser at CBBC. A fluent Mandarin speaker, Mark has spent 15 years living on and travelling to China, including six years based  in mainland China. He holds a Masters in Chinese Business and International Relations from the University of Sheffield

Having previously worked for a market entry consultancy in Shanghai, Mark has first-hand experience of carrying out on-the-ground business development projects for foreign companies entering the China market. Prior to joining CBBC, Mark headed-up the China operations of a leading international business-to-business research consultancy, where he worked with a wide range of multinational clients across the advanced manufacturing, education, energy, healthcare, ICT, and retail sectors.

Event venue:
China-Britain Business Council
3rd Floor, Portland House 
Bressenden Place 


January 18th, 2018 9:00 AM   to   1:00 PM

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