As the largest e-commerce market in the world continues to grow, western beauty brands are highly sought after, but how do you enter the Chinese market place and not sacrifice your cruelty free ethics and reputation? Can it be done?
As the largest e-commerce market in the world continues to grow, western beauty brands are highly sought after, but how do you enter the Chinese market place and not sacrifice your cruelty free ethics and reputation? Can it be done?
In this event, CBBC and Ping-Pong Digital will address the topic of ‘Cruelty free in China’ and explore the reasons why China continues to test on animals, understand how you can still be cruelty free and sell in China and get an insight into how to market your brand to the Chinese consumer considering their attitudes towards cruelty free beauty.
| 9.30 | Arrival and registration |
| 10.00 | Welcome and Introduction to Cross-Border E-Commerce - Jack Porteous, UK Retail Sector Lead, CBBC |
| 10.20 | E-commerce presentation from a platform (TBC) |
| 10.50 | Animal Testing Regulation update (TBC) |
| 11.20 | Marketing your beauty brand to China - Nathalie Kadhim, Ping Pong Digital |
| 12.00 | Brand case study (TBC) |
| 12.30 | Q&A |
When
May 15th, 2018 9:30 AM
to
12:30 PM
