This event is held by the EU SME Centre and CBBC

Date and time:  24th February 2020，9.00 am-10.15 am BST/ 17.00pm-18.15pm CST

China has finished 2020 as the only major economy recording a positive growth and Chinese consumers and businesses remain confident that the country's economic recovery will continue. This matters. China’s grocery market is the largest in Asia and headed for a global leading position in the next few years. In post-pandemic China consumers have the desire and ambition and many of them the financial means to eat healthy and indulgently, buy premium and embrace products that tell a clear traceability story. The EU & UK has the right offer of quality premium produce with “farm to fork” narratives and brands that captivate Chinese consumers’ imagination with their heritage and innovation.
Success in the market hinges on thorough understanding of the complex regulatory environment and working with the right partner to choose the right sales channels and build  communication with Chinese consumers.
The EU SME Centre & the China-Britain Business Council is pleased to join forces with member company Chemlinked to present a regulatory roadmap for food and drink exporters to China in 2021. We will touch on the main headlines expected in compliance and food safety this year and delve into the consumer trends and new emerging opportunities in the market. 
This online briefing is for EU & UK food and drink exporters, brands ambassadors, policy makers and food and drink compliance specialists.   

China Food and Drink Market in 2021 
Regulatory headlines and key consumer trends 

Agenda:
1. Overview of the macro-environment of China’s food importation
2. Imports performance
3. Regulations, China national (GB) standards and drafts unveiled in 2020
4. Key product categories regulatory updates 
- Dairy products
- Complementary baby food
-  Health food
- Food ingredients
5.  Key regulatory updates for Hong Kong, Macau and Taiwan
6. Consumer trends and new opportunities for UK food and drink brands
7. Sector events and meet the China buyer opportunities in 2021