With over 700 million consumers in the middle-income bracket, China is an increasingly important market for UK exporters. China is already the UK’s third largest trading partner and represents a growth market for many businesses. China accounts for a growing share of global consumption, with export opportunities in a range of areas, including luxury goods, cars, technology, financial services, healthcare, and education.

A challenging economic environment, geopolitical tensions, and aftershocks from the pandemic have, however, create significant challenges for UK businesses looking to expand into the China market.

This series of business workshops is intended to help companies better understanding and navigate the China market. Leading China experts will share the latest insights on the China business landscape in 2022, helping attendees to make informed decisions on their approach to the China market.

Partnerships are often critical to success when expanding in China. China’s size, complexity and geographical fragmentation, all require local partnerships for overseas companies to succeed. Developing an effective partnership strategy for China is notoriously challenges, requiring time, patience, and flexibility.
This session will explore the various routes-to-market UK companies can exploit when trading in China, from distributors, resellers and sales agents, to E-marketplace, manufacturing partners, and outsourced service providers. The session examine the pros and cons of different sales channels, and provide guidance on best practice for identifying, appointing and managing different types of strategic China partner.