With over 700 million consumers in the middle-income bracket, China is an increasingly important market for UK exporters. China is already the UK’s third largest trading partner and represents a growth market for many businesses. China accounts for a growing share of global consumption, with export opportunities in a range of areas, including luxury goods, cars, technology, financial services, healthcare, and education.

A challenging economic environment, geopolitical tensions, and aftershocks from the pandemic have, however, create significant challenges for UK businesses looking to expand into the China market.

This series of business workshops is intended to help companies better understanding and navigate the China market. Leading China experts will share the latest insights on the China business landscape in 2022, helping attendees to make informed decisions on their approach to the China market.

China has over billion active mobile internet users, average users spending an average of three hours on their smartphones. Overseas businesses can leverage digital channels to grow brand awareness, engage customers, and transact. A unique digital ecosystem, the absence of Western channels, and challenges around firewalls, censorship, and data laws, all create significant challenges for UK brands to develop and execute their digital marketing strategies.

This session will cover the essentials of developing effecting digital marketing campaigns, covering web development, SEO, social media campaigns and specific advice on developing effective WeChat strategies. Whether you are a consumer brand or a B2B exporter, join the session to learn more about the art of digital marketing in the world’s largest consumer market.