CBBC and the EU SME Centre will host a workshop on servicing Chinese Outbound Investment.
Delegates will:
- Gain an understanding of Chinese Outward Foreign Direct Investments (OFDI) and its new development to seize business opportunities
- Gain an understanding of different types of Chinese investors in order to create partnerships
- Learn how to develop strategic options to link up with Chinese GVC
The objectives of this workshop are:
- Helping European companies execute capitalization strategies through Chinese investors
- In-depth understanding of the governance structure and decision-making in Chinese companies (SOEs vs. private enterprises)
- Developing strategic capabilities to seize business opportunities along Chinese GVCs
Dr. Haiyan ZHANG, EU SME Centre Expert
Dr. Haiyan ZHANG is Associate Professor at NEOMA Business School and University of Antwerp and Director of the NEOMA Confucius Institute for Business-Rouen. He is the EU SME Centre expert for Overseas Foreign Direct Investments from China towards the EU. He holds a MA and a PhD in Public Administration and Management from the University of Antwerp. His research interests include International Business Activities of Chinese and Overseas Chinese Owned Enterprises, Management Issues of International Joint Ventures in Transition Economies, High-Tech Industrial Agglomeration in China, Chinese Outward FDI in Europe, EU-China FDI Relations, etc. He has published in journals such as the Management International Review and has contributed to books on Foreign Direct Investment in China and the internationalisation of Chinese Multinational Enterprises. He has consulted for trade associations, government institutions and multinational companies on various topics, such as US direct investment in Belgium, strategic management of bilateral cooperation with Chinese local authorities, merger and acquisition in China, etc. He has often participated in high level debates about EU-China investment relationship at EU institutions and think tank organisations. He has been also interviewed by a large number of Chinese, Belgian and international newspapers and Radio and TV channels, such as People’s China, Trends, New York Times, China Radio International, Euro News, European Parliament TV, etc.
Event Location
China-Britain Business Council
3rd Floor, Portland House
Bressenden Place
London
SW1E 5BH