CBBC Business Simulation Masterclass Compete to Stay Ahead in a Changing World

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China-Britain Business Council and Celemi Enterprise are delighted to invite you to join a unique business simulation masterclass for improved collaboration among your team members. During this business simulation masterclass, each team manages their own company and competes for customers in a rapidly changing marketplace. Participants act as employees from different departments, such as finance, production, marketing and corporate intelligence. After four years of tough competition, the winner is the enterprise that can earn a profit in the short-term while creating long-term value for all stakeholders.

This is a great opportunity to enhance the establishment of cross-functional cooperation and the understanding of strategic decision-making to stay ahead in a changing world.


Key themes: competition, pricing, positioning, operational efficiency, value propostions, market intelligence, product portfolio management, decision-making.

The session is specially designed for senior managers, middle managers, entrepreneurs and others with marketing, sales, business and financial responsibilities. Join us if you have a strong desire to improve market intelligence and stay competitive in a rapidly changing world.


The seminar at a glance:

  • An intense one-day competition.
  • A business simulation of four years based on a proven methodology and run by certified facilitators.
  • Four to six companies compete for the same customers in a changing marketplace.
  • Each team executes its own strategy with collaboration among team members.
  • Great computer support that allows for a detailed yearly analysis and comparison of the teams’ performance in the marketplace along a range of factors.
  • A market analysis leading to intense discussion and participants bring the lessons learned back to real business

Join us if you have a strong desire to

  • Stay competitive in a changing market
  • Target and sell to preferred customers
  • Develop an attractive & profitable product portfolio
  • Get the most out of people & processes
  • Create a strong, sustainable brand

Key results:

  • Participants gain a common frame of reference of the overall business situation, which they absorb and understand quickly.
  • Offers a mental model of how the business works, what the priorities are and how to move forward.
  • Encourages people to explore and discover the key value drivers of the business and their relative impact on the organization.
  • Helps participants identify potential for improvement and how they can contribute to strategy via their own role in the organization.
  • Inspires people's desire to make a difference.


For more information of the overflow of the seminar, please refer to the page here.


Tickets:  The course is limited to 20 places. Pre-event registration and payment are required. Registration is on a first come, first served basis.

Early-bird Discount - Register and pay before Thursday 31 August to enjoy an early-bird discount:

 Members: RMB 500, Non-members: RMB 800 (Full price: RMB 800 / RMB 1,100)

Register: Please register and pay online here or for more information contact Anna Zhou.  


Event Agenda

08.30 – 12.30  Simulation introduction, Years 1-2

             Approx. 90 min. per year, including breaks and analysis

             10.00 – 10.30  Morning refreshments available

12.30 – 13.30  Lunch

13.30 – 17.30  Simulation continues, Years 3-5

             Approx 75 min. per year, including breaks and analysis

             15.00 – 15.30  Afternoon refreshments available

17.30 – 18.00  Recap of the day; Strategize; Adjourn


Tutor Profile

Richard Wood, Senior Consultant, Celemi Consulting (Shanghai) Co., Ltd.


Richard is a British Organisational Psychologist working for Celemi in Shanghai and is a Lead Facilitator of Celemi solutions.

Richard believes in interactive and fun learning experiences and he delivers learning solutions focusing on business acumen, leadership, project management, strategy implementation and organisational alignment.

Richard has been working in China since 2006 and is fluent in Mandarin Chinese.


Cancellation policy: Please email anna.zhou@cbbc.org.cn to cancel your registration if you cannot attend. 97% of payment will be refunded if the cancellation is made on or before 7 September (inclusive). No refunds will be made after 7 September. If you fail to notify CBBC, we regret that you will forfeit any fee paid.


September 14th, 2017 9:00 AM   to   6:00 PM
British Centre Shanghai
17F, Garden Square, 968 West Beijing Road
Shanghai, Shanghai