Much of the focus of recent years has been on the booming e-commerce market in China, but even by 2020 80% of retail sales will still take place in a physical store. The retail market is changing, and is a fast paced and dynamic market with intense competition, especially in Tier 1 cities. The move towards entertainment and lifestyle retail offerings is seemingly unstoppable, and only brands with a strong value proposition who provide a unique or enticing customer experience will prosper.
Join us at this roundtable event at CBBC’s London Headquarters to find out more.
Speaker: Barbara Seidelmann, Managing Director of 5 Star Plus Retail Design (Beijing) ltd
5 Star Plus Retail Design provides branded retail design, store design, consulting, project management and marketing services to international luxury and retail brands wishing to enter, expand or redefine their presence in the Chinese market. They work in China and abroad! Their international team comprises both designers and retail consultants: thanks to having accumulated years of experience in retail operations, they know what consumers want and will strategically build up a brand.
London, WC1B 4BH