Seminar 1 on accessing the Chinese Retail Market, Shanghai,20th Oct

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Join us during Best of British to understand more about the retail landscape in China, particularly ecommerce, IP and social media, and hear directly from a range of leading China experts. For more than a decade, China has maintained its position as one of the fastest growing consumer markets in the world. Large scale urbanisation, the growth of mid to high-income families, and the 'consumption upgrade' strategy backed by the Chinese central government have driven this growth. According to the National Statistics Bureau of China, total retail sales of consumer goods in June this year alone reached £353billion, up 11% y-o-y. The cross-border e-commerce channel introduced in 2014 is also now an additional solution for brands to test this vast market either via dedicated cross-border platforms or via their own websites. This selection of seminars will provide an opportunity to learn more about the range of issues that brands face when selling to China, including understanding more about the cross border ecommerce route to market, logistics solutions, social media, IP etc and allow you to meet the experts who can answer your China specific questions.

~Why attend?
The seminars will include presentations on the following topics:
         a general introduction and update on China’s cross-border e-commerce channels
         bricks and mortar retail, and China’s 2nd and 3rd tier landscape
         the importance of social media strategy and KOL engagement
         IP and trademark registration, and how to tackle IP issues
Opportunities for networking with our speakers, plus attending companies with various levels of experience of trading in China.
Seminar 1: Friday 20th October 5.30-7pm   Venue: Best of British venue, Shanghai Exhibition Centre, 1000 Yan’an Zhong Lu

September 8th, 2017 11:39 PM   to   October 22nd, 2017 5:39 PM
Shanghai Exhibition Centre
1000 Yan’an Zhong Lu
Shanghai, Shanghai

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