With 700 million internet users and over 300 million online shoppers, there has never been a better time to reach Chinese shoppers and businesses via online channels. Online shopping grew by 49% between 2014 and 2015 and is expected to increase by an additional 30% this year. E-Commerce now accounts for approximately 20% of all retail sales and is projected to grow to 30% by 2020. The emergence of online marketplaces, such as Tmall, Taobao, JD.com, have served to provide Chinese consumers across the country with greater convenience and diversity of choice shopping online than ever before.
The digital landscape in China looks very different from the West, so understanding the market environment is the first step any company needs to take before entering the market. Likewise, there are a variety of practical challenges facing businesses trying to sell online in China (whether B2C or B2B), such as import rules and regulations, platform set-up costs, logistics issues, payment methods, IP protection and so on.
This half-day China Digital workshop will be led by E-Commerce experts and will enable you to learn how to sell online to Chinese consumers and businesses. Organised by the China-Britain Business Council and hosted by leading law firm Ward Hadaway, it will cover the following areas:
- Understanding the size of China's online opportunity
- Understanding the digital consumer
- Mapping China’s digital landscape (including major B2C & B2B platforms)
- E-Commerce (including cross-border)
- Digital marketing, SEO and social media
- Practical challenges
- Case studies
- Support & resources available
Following a light lunch there will be the opportunity to book 1-2-1 business discussions with E-commerce and legal experts.
5 Wellington Place