This is the registration page for sessions delivered in collaboration with our Headline Partner Tong Digital. Both sessions will be held via Zoom. A link to your chosen sessions will be sent upon successful registration.
Meet the Influencer- Tuesday 16th, 2pm
Influencers - or ‘Key Opinion Leaders’ (KOLs) - are often at the heart of any successful social or ecommerce strategy in China. The biggest names regularly attract millions of eyeballs; and drive millions in sales. Yet running KOL campaigns can be daunting. From finding the right brand ambassador, to negotiating price, to tracking results, the whole process can be bafflingly opaque. In this session we’ll lift the lid on the Chinese influencer industry, hearing first hand from a panel of KOLs the secrets to collaborative success. Topics for discussion will include:
• How to source the right KOL for you
• What to look out for in negotiating terms
• How to measure KOL success
• How to develop long-lasting KOL relationships
Pivoting to China through Social Commerce - Thursday 18th, 2pm
Social commerce is revolutionising the online retail sphere in China. In today’s post-Covid, hyper-digital era, ‘traditional’ routes to cross-border ecommerce no longer capture the attention of the post-90s consumer generation. From live streaming, to Mini Programs, to Key Opinion Consumers (KOCs), brands are turning to content and influencers not only to market but to directly sell their products. In this session, social commerce experts TONG will discuss how brands can pivot to China through the latest in retail innovation.