HR Seminar: How to activate brand in diversified Chinese market?

 Registration is closed for this event




China retail market is a highly diversified market with multiple city tiers cross the huge landscape.  Retail channel is also fragmented, more or less, for different categories.  The most important, shoppers are overwhelmed with all kinds of information from too many information channels,


Many niche brands’ have chosen Tmall as the initial landing portal in China market.  It’s a wise move.  Then, what shall be the next move?  Satisfied with the current brand awareness?  How’s brand preference?  Any way to enhance brand experience?  How to build offline connection with shoppers?


Retail & Consumer Service BU, as the professional retail brand service BU from Fesco Adecco, dedicates in

providing through the line solutions for retail brands with an experienced team and digital platform support.  Our product incl. SMART deploy, below the line brand activation execution, distribution channel management, shopper experience marketing support, etc.  All services and products are designed to serve multiple needs for different stage brands.


FESCO Adecco is a joint-venture human resources services company combining the strengths of FESCO Group (a China 500 Company) and the Adecco Group (a fortune Global 500 Company) at the end of 2010 in Shanghai. FESCO Adecco provides Corporate Outsourcing, Payroll Service & Dispatch, Recruitment, Employee Welfare and related HR solutions on a daily basis for more than 2,000,000 associates and more than 20,000 clients across China. FESCO Adecco is based in Shanghai with regional branches in Zhejiang, Chongqing, Shenzhen, Suzhou and Shaanxi. FESCO Adecco commits itself to be the most admired workforce solutions partner, thanks to talent and technology.



Date: Thursday, 22nd October, 2020

Time: 4:00pm – 5:45pm CST/8:00am - 9:45am BST

Address: 7F, 968 West Beijing Road, Shanghai  上海嘉地中心7F,北京西路968号

Venue:  Distrii Business Space  Distrii商务中心

Dress Code: Business Attire 商务着装

RSVP: Please click to register by  20th October, Wednesday. In case of any question, please contact Ms Julia Liao via email to






Guest Registration


Opening Remarks by Mr. Nicolas Zhai, CBBC Director


Welcome Remarks by Mr. Alick Ying, FESCO Adecco GM


Keynote Speech: How to activate brand in diversified Chinese market? 

By Chris Hu, FESCO Adecco BI Director

• Close up look @ Shoppers in different retail channels

• From awareness to preference, from distribution to engagement

• Online to offline duel circle


Roundtable Group Discussion


Networking with food and drinks served


End of The Event

October 22nd, 2020 8:00 AM   to   10:00 AM
Distrii Work Space
7F Garden Square, 968 W. Beijing Rd
Shanghai, 200040