Emerging Consumer Trends from 2020 Singles' Day and China's Cross-border Supply Chain in 2021

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This is the registration page for the webinar. This Webinar is hosted by EU SME Centre and co-hosted by CBBC. Please note the event will be held via Zoom. The participation link will be sent upon your successful registration.

Singles’ Day (11th Nov) in China has grown rapidly over recent years and is no longer confined to one day of promotions and sales on the 11th of November. This year, the 2020 11.11 e-commerce shopping festival kicked off especially early on 21st October, and is already setting some astonishing new sales records in China.

With 800 million Chinese consumers took part in the “revenge spending” post-Covid-19 propelling sales, the webinar aims to review double 11 sales performance and how brands deployed their marketing strategy to engage with targeted consumer and boost sales.

In the prospect of upcoming holiday season, including double 12 (12th December), Christmas & New Year as well as Chinse Lunar New Year, we expect the webinar will share useful and practical marketing and branding ways for British and EU based brands to deploy E-commerce campaign strategy, including how live-streaming provides an increasingly important channel from which brands can drive consumer awareness as well as driving online sales. Furthermore, under global Covid context, it will also discuss current cross-border supply chain and logistics status and challenges. 


17:00-17:10/9:00-9:10 Opening Remarks, Demi Ping, Director Retail and E-commerce, CBBC

17:10-17:40/9:10-9:40 Singles' Day 2020: Top trends all marketers need to know about - James Hebbert, Managing Director Hylink UK; Ying Tiun, Business & Digital Director Hylink UK

17:40-18:10/9:40-10:10 The holiday campaign in China and supply chain, Elena Gatti, Managing Director of Europe, Azoya

18:10-18:30/10:10-10:30 Q&A

December 4th, 2020 9:00 AM   to   10:30 AM
China-Britain Business Council
Kings Buildings
Smith Square
London, SW1P 3HQ
United Kingdom