Unlocking the Consumer Power of Chinese New Year with Hainan Airlines - Expression of Interest List

 Registration is closed for this event



Get ready to immerse your business in the vibrant celebration of Chinese New Year and make the most of the significant spending power of Chinese consumers around this special time for gifting and personal treats!

This is your exclusive opportunity to position your business in front of the large cohort of Chinese tourists who flock to the UK during Chinese New Year. Hainan Airlines serves as your gateway to this international market, with inbound flights bringing passengers eager to explore and shop. From mass market consumers to private jet VIPs, your brand can benefit from the exposure to the customised packages.

You will be able to:

- Discover why Chinese New Year is the ideal occasion for UK brands and retailers to connect with Chinese consumers and learn how forging partnerships with Hainan Airlines can elevate your brand's visibility and boost sales.

- Explore the nuances of Chinese New Year shopping trends and how you can plan to cater to the desires of Chinese visitors. With practical insights on tailored customer service, or special editions of new products, you'll be well-prepared to captalise on this exceptional opportunity.

- Network with industry experts and fellow brands and retailers for collaborative opportunities that can further enhance your brand's exposure and increase sales.

Don't miss this chance to celebrate Chinese New Year in style and transform your business's appeal to Chinese tourists.


14.30: Arrival and refreshments

14.45: Presentation by Luxe Life (authorised agent of Hainan Airlines for international brands media, advertising sales and publishing) on the sales generation opportunities of advertising with Hainan Airlines

15.10: Presentation by digital marketing agency Qumin on why Chinese New Year is culturally and commercially the best time to engage with Chinese consumers, and how to prepare your campaign

15.30: Open discussion

16.00: Networking

16.30: Finish

Please register your interest here, we will confirm your place via email before the event.

We ask you to express your interest in attending (one delegate per company) and your attendance will be confirmed nearer the time of the event subject to space and final numbers. Thank you for your patience and understanding (CBBC members enjoy priority booking).


November 30th, 2023 2:30 PM   to   4:30 PM
Central London
United Kingdom