CONSUMER MASTERCLASS – Cultural Business Training for Your China Visit

Are you preparing for China market entry and your first business trip to China? Our full-day masterclass is designed to give UK business owners and executives the tools and insights needed to succeed in this dynamic market.

Understanding China’s unique business culture, regulatory landscape, and consumer behaviour is crucial for building successful partnerships. This masterclass offers essential pre-visit training that will help you navigate cultural nuances, avoid common pitfalls, and approach business meetings with confidence.

Through practical advice, interactive sessions, and expert-led discussions, you’ll gain invaluable knowledge on how to engage with Chinese partners, negotiate effectively, and build long-term relationships. By the end of the day, you’ll feel fully prepared for your first trip, equipped with the skills to make a lasting impression and capitalise on opportunities in China.

AGENDA:

10:00 AM – 10.30 AM: Registration and Welcome Coffee

10:30 AM – 10:45 AM: Welcome and Introduction

10:45 AM – 11:15 AM: Module 1 – Understanding the Chinese Consumer Market

11:15 AM – 12:15 PM: Module 2 – Market Entry Strategies: General Trade vs. Cross-Border E-commerce

12:15 PM – 1:15 PM: Lunch Break

1:15 PM – 1:30 PM: Module 3 – Navigating China’s Regulatory Environment: Brief intro

1: 30 PM – 2:30 PM: Module 4 – Understanding the E-commerce Landscape and Digital Marketing

2:30 PM – 2:45 PM: Afternoon Tea Break

2:45 PM – 3:30 PM: Module 5 – Commercial Hubs and Preparing for Your First Business Visit

3:30 PM – 4:00 PM: Q&A, Discussion, and Networking

SPEAKERS:

Celine Tang

Antoaneta Becker

CBBC Member Experts (TBC)

FEES:

Free for CBBC FHC Programme and Retail Mission Attendees

Members: £120+VAT

Non-members: £150+VAT