PFB-Associates Consultancy (China) Ltd.

PFB-Associates is a Sino British Business Consultancy registered in 2004 in the field of Education and Training specifically related to agriculture and food. Peter Bloxham the founder, investor and the legal person for PFB-Associates was the former Head of Agricultural Engineering at Harper Adams University (HAU), the top specialist agri-food university in the UK. Before moving permanently to China in 2000, he had already established strong links as a consultant on a water environment project in the Beijing Plain. He spent twelve months over a four year period from 1995 in Beijing.

As Chairman of PFB-Associates, Peter is also the Official Representative of Harper Adams University in China. HAU has successfully established a number of active partnership programmes in China with the leading Agriculture Universities, including Beijing University of Agriculture, China Agricultural University, Huazhong Agricultural University, North West Agriculture and Forestry University and South China Agricultural University.

 Wang Haiqi, the Director of Education, is an alumnus of HAU, who works very closely with our partners in supporting student recruitment, Tier 4 student visas, staff training and travel.

PFB-Trading, an associate company of PFB Associates, is an import/export company licensed to handle food and beverages in China. The company has trading links across China, and currently supplies directly  specialist deli type supermarkets in Beijing and Tianjin, as well as up-market bars and restaurants in the two cities, 5* hotels, and premium clubs. A network of approved agents covers 13 provinces down the rich Eastern seaboard and also into the rapidly developing Western parts of China. Participation in the Great British Brand Festivals has been of great benefit, in terms of brand promotion and sales. Typical British brands imported into China include Greene King Ales, Belhaven Beers, Westons Cider and British Cheeses. 

Zhang Qing is the National Sales Director. 



公司教育总监王海祺,也是HAU校友。负责与国内合作院校密切合作,协助招生工作,Tier 4学生签证,员工培训及派遣。

其下属公司彼博润盈,主营食品及饮料的进出口,在中国各地有贸易往来。经授权的代理商遍布13个省,从东南沿海地区到西部内陆地区。进口的经典英国品牌有Greene King啤酒,Belhaven啤酒,Westons苹果酒及英国奶酪 。


China Address
Room 512, Unit 1, Yongli Guoji, No.21 Gongti North Road, Chaoyang District, Beijing, 100027


Peter Bloxham
Tel: +86-10-65991221