Umberto Giannini Hair Cosmetics Limited

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Umberto Giannini was established in 1988 by award winning British hairdresser Umberto Giannini who cut through the overworked, try-hard hairstyling of the time to deliver a new natural ‘undone’ look.

From this award-winning salon heritage, Umberto and his partner Claire, an artist and lifelong vegan, launched the first UG product range in 1998 with a fresh new take on what it means to be beautiful using only real women in their adverts.