Export Opportunities
British beers for supermarket beer festival
Business Opportunity Summary:
A Beijing-based company is seeking UK brands to take part in a British beer festival.
The company owns 36 supermarkets including high-end stores and several shopping centres and malls. In 2015, it hosted a 2-week French Food Festival in its supermarkets. It brought together many French brands and attracted large audiences.
In 2017, it plans to host 2 British beer festivals. The first will be held prior to Chinese New Year on 28 January 2017. The second festival will be during the summer.
The company currently sells a number of British beers in its supermarkets. It is seeking more UK beer brands and in particular India Pale Ale. British manufacturers will be able to attend the festival free of charge.
The company will select up to 5 brands in total. It would be an advantage if interested British companies or their Chinese distributor are able to provide display equipment and draft beer dispensers for use during the festival.