CBBC & Emerging Communications B2B Masterclass

For many companies looking to sell directly to Chinese companies (B2B), understanding and developing a marketing strategy remains a challenge. While the bulk of the conversation around marketing to China focuses on targeting Chinese consumers – B2B businesses have a range of options and approaches that they can take to the market. Join us for this session where we explore:

• What are the key impacts/trends of China re-opening on B2B industry.
• Understand your B2B customers, how to identify and segment them, and map out their purchase journey for meaningful engagement.
• Know your competition, not only global competitors but also local ones, how you can learn from them and create your competitive advantage.
• Case studies to demonstrate the importance of holistic market strategy, on & offline channel integration, customer centric marketing.

Who should attend this event:
Marketing directors, international business development directors, commercial leads of ambitious B2B and niche brands from manufacturing, pharmaceutical to engineering, looking to expand or improve their business into China. If your business is targeting unconventional customer segments, or customers with complex buying cycle, this event will be for you.