Cruelty-free Beauty Brands in China: Insights & Marketing , London, 15th May 2018

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As the largest e-commerce market in the world continues to grow, western beauty brands are highly sought after, but how do you enter the Chinese market place and not sacrifice your cruelty free ethics and reputation? Can it be done?

As the largest e-commerce market in the world continues to grow, western beauty brands are highly sought after, but how do you enter the Chinese market place and not sacrifice your cruelty free ethics and reputation? Can it be done?

In this event, CBBC and Ping-Pong Digital will address the topic of ‘Cruelty free in China’ and explore the reasons why China continues to test on animals, understand how you can still be cruelty free and sell in China and get an insight into how to market your brand to the Chinese consumer considering their attitudes towards cruelty free beauty.

 

9.30 Arrival and registration
10.00 Welcome and Introduction to Cross-Border E-Commerce - Jack Porteous, UK Retail Sector Lead, CBBC
10.20 E-commerce presentation from a platform (TBC)
10.50 Animal Testing Regulation update (TBC)
11.20 Marketing your beauty brand to China - Nathalie Kadhim, Ping Pong Digital
12.00 Brand case study (TBC)
12.30 Q&A
May 15th, 2018 9:30 AM   to   12:30 PM
Cruelty-free China Tickets
Member Ticket £ 0.00
Non-Member Ticket £ 48.00

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https://portal.cbbc.org/civicrm/event/info?id=1925&reset=1
Cruelty-free China Tickets
Member Ticket £ 0.00
Non-Member Ticket £ 48.00