One of the many challenges faced by international H & B companies in China is the lack of reliable and transparent data about their market. Although you could rely on a multitude of secondary data sources to obtain information, understanding your Chinese market requires you to get as close as possible to the actual consumers. Do you want to know what Chinese consumers feel about your products and brands? Do you want to explore if your packaging conveys your brand value and product benefits? Do you want to discover the real insights of their shopping and social behaviours?
CBBC and Crayfish.io invite you to join us in a focus group to connect with real Chinese consumers in the UK. You will be able to gain first-hand Chinese consumers’ feelings, opinions, and perceptions. This discussion will be professionally moderated and aiming to create an open conversation where consumers will be fully inspired and share their true insights towards your brands. A brief summary report will be available to all attending brands after the event.
13:30-14:00 Consumer briefing
(Brands will attend from 14:00 )
14:00 -15:30 Consumer focus group
15:30-16:00 Q&A with brands
Jack Porteous, UK Retail Sector Lead, China-Britain Business Council
Jack Porteous is the Assistant Director for Retail and the Creative Industries for the China-Britain Business Council, and is based in London. He has spent the last six years working in or with China, and is a speaker of Mandarin. He has previously worked in China in sales and as a translator, and also spent a time working in political communications in the UK. More recently he worked for the Department for International Trade advising SMEs in the retail space on their internationalisation. He works with brands from across the retail and creative sectors to advise on effective and realistic market entry strategies and on how to gain a better understanding of Chinese consumers.
Jiao Li, Co-Founder & VP Marketing, Crayfish.io
Jiao spent the past six years working in one of the world’s largest multinational FMCG manufacturing companies in both the UK and China, where she led a cross-functional team in both countries to relaunch a key range of 60 products in e-commerce, and developed and led successful marketing campaigns. Jiao is keen to help brands to reach out and interact with their Chinese audiences in a smarter and more engaging way.
Event venue: China-Britain Business Council, 3rd Floor, Portland House, Bressenden Place, London, SW1E 5BH
|Focus Group Tickets|
|Member Ticket incl. VAT||£ 84.00 (includes Sales Tax of £ 14.00)|
|Non-Member Ticket incl. VAT||£ 108.00 (includes Sales Tax of £ 18.00)|