Brand China - What you need to know.

Brand China - What you need to know.

In this 60- minute session David Roth - WPP, will present an overview of how Brand China is seen through the lens of the new BAV Best Countries study.

In addition, David will be talking about how the UK and other countries around the world perceive Brand China and, equally importantly how China views Brand UK.

WPP BAV’s Best Countries Study is the gold standard for measuring global perceptions of countries against a series of characteristics – impressions that drive trade, travel, investment, and GDP growth.

It was developed by WPP BAV, and The Wharton School of the University of Pennsylvania, with U.S. News & World Report.

The study is based on a large global survey, which asks more than 17,000 individuals including business people and consumers about how they perceive different countries against a range of key attributes- those attributes are correlated to what drives GDP growth.

Put it in your diary…Look forward to seeing you.