China Chat – Chinese Fragrance Market – the untapped creative space for localisation strategies and brand collaborations for UK brands

Join us at Chat Chat | Chinese Fragrance Market – the untapped creative space for localisation strategies and brand collaborations for UK brands!

Our popular insights and networking series - China Chat - returns this spring with a focus on the opportunities for UK brands in the flourishing Chinese perfume market. 

For anyone with a nose for the next big thing in the beauty industry, China's fragrance market has a scent of opportunity that is hard to miss. Still relatively small - at about 4-5% of the overall beauty market in China compared to about 40% in Europe, the fragrance sector in the Middle Kingdom is exploding with opportunities for new product development, new customer acquisition, as well as intriguing brand collaborations and lucrative tie-ups. China’s perfume market is projected to grow to £3.7 billion by 2025, a noteworthy increase from £1.5 billion in 2021. 

The last few months have seen a range of beauty players across both the West and East - from Estée Lauder to Ushopal, casting a vote of confidence in the potential of the industry in China by backing emerging Chinese fragrance brands, 'Melt Season' and 'Documents'. Another rising star 'To Summer' is now a trend setter for China’s curious Gen Zs crafting meaningful and culturally relevant marketing campaigns. Chinese consumers of all age groups and across genders are beginning to explore scents as fragrance emblems of personality or as mood enhancers. The gift market continues to evolve but the main driver now is self-indulgence and self-expression.

This session of CBBC's ever-popular China Chat series brings together three distinct experts in the fragrance space - a Chinese scent historian, a Chinese fragrance marketer, and a Chinese beauty agent and distributor, to share strategic insights on working in, and with, the Chinese fragrance market for UK brands.

Join us for exceptional peer to peer exchanges, unique content, drinks, nibbles and more!

Please note: This is an opportunity for UK brands. Due to space limitations, we ask professional service providers, if interested, to e-mail us at Membership@cbbc.org to register their interest. We will allocate any available spaces closer to the date.